Building a $100M Brand That Gives Back to Causes Around the World - Steven Izen // Founder of Lokai
In Episode 164 of the Disruptors for Good podcast, I speak with Steven Izen, founder of Lokai, on building a $100M brand that gives back to causes around the world.Lokai bracelets were created with the intention of reminding people to stay balanced. The bracelet is composed of two elements: a white bead filled with water from Mt. Everest, the highest point on Earth, and a black bead containing mud from the Dead Sea, the lowest point on Earth.These bracelets serve as a physical representation of life’s highs and lows—a reminder that it’s important to stay balanced amidst life’s challengesLokai was founded by Steven Izen with the mission of inspiring people to “live with purpose and find balance in an ever-changing world.” Since then, they have grown wildly successful due to their commitment to helping others—10% of all proceeds go back to charity partners focused on helping those in need around the world.Today, Lokai offers dozens designs for both men and women, each conveying its own message or cause. They also produce limited edition collections periodically throughout the year based on current events or meaningful occasions such as Pride Month, Earth Day, or Breast Cancer Awareness Month. The company also has major partnerships with the NFL, MLB, NBA, and College Teams.