Shape the brand experience
Disruptive Branding, a podcast by Saffron Brand Consultants - Ein Podcast von Saffron Brand Consultants
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At Saffron we say that “brand is the promise of an experience – delivered”. In this episode, Ben Knapp, Chief Growth Officer at Saffron, explains how companies should deliver on this promise by shaping the way that audiences experience the brand. Once a promise is established, what assets, touchpoints and moments should you focus on when it comes to enhancing brand experience?
