Jason Falls Talks About Influencer Marketing

You may know Jason Falls as a social media marketing maven, but he's also an influencer marketing superhero as well. Jason works at Cornett, an advertising agency based in Lexington Kentucky, where he helps their clients connect with relevant people of influence. Jason's written the book on Influencer Marketing: Winfluence: Reframing Influencer Marketing to Ignite Your Brand (Affiliate Link), and he is a big proponent of finding influencers that have the big numbers, but influencers who actually have INFLUENCE. In this episode we talk about the book, Jason's start in radio and marketing, as well as MPN, the Marketing Podcast Network. So, let's dive in! Find Jason Online Twitter: https://twitter.com/jasonfalls LinkedIn: https://www.linkedin.com/in/jasonfalls/ Website: https://jasonfalls.com MPN: https://marketingpodcasts.net If you liked this episode please go to the podcast directory of your choice and leave us a review. It helps others find the show. Also listen to the back catalog of 3 seasons of digital marketing goodness over at https://goldsteinmedia.com/goldstein-media-podcasts/. Find Olivia at OliviaSisinni.com Find Seth at GoldsteinMedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices