Ep.45- Creating a Powerful Content Marketing Strategy with Karine Abbou with "The Most Amazing Marketing Book Ever"

In today’s episode, Richard is joined by Karine Abbou, a content marketing consultant and a former lawyer and entrepreneur. She has years of experience in conceiving, launching, and implementing B2B content projects and marketing strategies. Karine is the founder of the French Content Marketing Academy, and the author of the book, Content Marketing, The American Methodology.Richard and Karine discuss creating a powerful content marketing strategy by understanding the three phases to get custo...