Pat LaPointe: Thought Leader Conversation

Pat LaPointe is an angel and venture investor who has worked with more than 200 of the Fortune 500 companies in 15 major industry sectors. His specialty is uncovering marketing- and sales-driven growth strategies using analytics, research, simulation, and advanced business case planning. Pat is currently the Chief Growth Officer at Growth Calculus, where he advises large enterprise companies and venture-backed firms on strategies for systemic growth through smarter marketing, with previous experience at MarketShare and MarketingNPV Journal. He is also a regular columnist for The Economist, the Journal of Advertising and the Forbes CMO Network.Support the show

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Insights, best practices, and personal experiences from leaders and experts in the digital analytics industry. Join DAA as a member to receive full benefits: www.digitalanalyticsassociation.org/members Thank you to our 2019 WiA Sponsors who make our continued Thought Leader Conversation series a reality: Blast Analytics & Marketing and Tealium.