Carla Johnson: Thought Leader Conversation
Carla Johnson works with companies to develop frameworks and build teams to become better storytellers in order to develop deep relationships with customers and employees, create delightful experiences for audiences and generate top-line revenue. Her clients include Motorola Solutions, Dell, Emerson, VMware, Western Union, American Express, the U.S. Army Corps of Engineers and other corporate, government and nonprofit organizations. Named one of the top 20 most influential content marketers, one of top 25 business-to-business marketers, and one of the top 50 women in marketing, Carla is the co-author of Experiences: The 7th Era of Marketing, which teaches marketers how to develop, manage and lead the creation of valuable experiences for their organizations. She serves as the Vice President of Thought Leadership on the Board of Directors for the Business Marketing Association, an instructor for the Content Marketing Institute and the Association for National Advertisers, is a frequent speaker and writes about creativity and innovation, the power ief Content Officer magazine, CMSwire and other media outlets.Support the show