Entry 31: Experimental budget
Diary of a first-time CMO - Ein Podcast von Cognism
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Alice talks through the huge unlock of asking for an experimentation budget - and the path that set Cognism on towards a demand generation strategy.
Diary of a first-time CMO - Ein Podcast von Cognism
Alice talks through the huge unlock of asking for an experimentation budget - and the path that set Cognism on towards a demand generation strategy.