13: Sustainable Digital Marketing - Guillem Bargalló, Founder of El Bien Social
Youtube video here. We see 5,000 ads per day, and more and more of them are switching to digital. They're invasive. Tricky. And effective, thanks to big data and personalization powered by algorithms. Is there any chance we could use digital marketing to make the world around us better? This is what Guillem Bargalló has been doing for over 5 years already. With his digital platform El Bien Social, he promotes sustainable initiatives and social businesses and spreads their word. In this episode, Guillem tells us about his journey of creating El Bien Social and we discuss some ethical issues related to digital advertising. Check our website to see the show notes and see all the links mentioned in this episode! And please, support us by submitting your feedback about our podcast in this super short and fun questionnaire!