GEROVITAL Magazine. Cum Folosete Farmec Propria Revista De Brand Ca Instrument De Marketing

Farmec, cel mai mare producator roman de produse cosmetice a lansat propria revista de brand, GEROVITAL Magazine, in anul 2019. Recent a aparut revista cu numarul 6, asa ca m-am gandit sa povestesc cu Liliana Popa, PR Manager al companiei Farmec despre cum a fost creat acest produs, ce obiective au avut cu el, ce rezultate au obtinut si cum l-au incadrat in strategia de marketing. Publicatia are frecventa trimestriala si contine sfaturi despre frumusete, recomandari de produse, noutati si trenduri din universul ingrijirii personale. Revista este disponibila gratuit in format fizic in reteaua celor 29 de magazine de brand Farmec si Gerovital precum si in format digital, putand fi descarcata direct din platforma www.farmec.ro. GEROVITAL Magazine este un produs de content premium care completeaza experienta de brand pe care consumatorii o au in magazinele proprii Farmec si Gerovital. Aceasta este detinuta de FARMEC S.A. si publicata de D-COMMUNICATIONS. --- Host: Diana Serban / Redactor-sef GEROVITAL Magazine Invitat: Liliana Popa / PR Manager, Farmec --- D-PODCAST este disponibil si pe: Anchor: https://anchor.fm/diana-u015eerban Breaker: https://www.breaker.audio/d-podcast Google Podcasts: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy8xMmM2M2U3MC9wb2RjYXN0L3Jzcw== Overcast: https://overcast.fm/itunes1497017610/d-podcast Pocket Casts: https://pca.st/45tm782i RadioPublic: https://radiopublic.com/dpodcast-Wdydw7 Spotify: https://open.spotify.com/show/5fMAokzOghtNaGlML1DYGL --- Ne puteți urmări și pe celelalte rețele sociale: Facebook: https://www.facebook.com/D-COMMUNICATIONS-1859441741012988/ Instagram: https://www.instagram.com/d.communications/ LinkedIn: https://www.linkedin.com/company/11444650/admin/ YouTube: https://www.youtube.com/channel/UC8eOTr4fZJJQzjVId0RxdOQ