Ep. 136: Moving Past Transactional Sales (w/ Peter Ekman, Level Company)

Peter Ekman is today’s guest on the Cyber Security Matters podcast, hosted by Dominic Vogel and Christian Redshaw. Peter is the Co-Founder and CEO of Level Company, a managed marketplace of advisors who support their partners’ unique challenges in understanding, approaching, and selling to new and existing customers. The team at Level Company wants to create a fair playing field for everyone to win in business on the actual merits of their offerings, whether an incumbent, or a new entrant to a market. In this episode, we will discuss:-What are relational-based sales-How Level Company helps organizations that have great products or services get their foot into the marketplace -Why there is a benefit in embracing relational-based sales within your organization -What Level Company’s vetting process looks like  Want to connect with Peter? Here are a couple of ways that you can do exactly that:-LinkedIn: @PeterEkman-Website: www.levelcompany.com