Applying behavioural science to understand shopper habits, with Iona Carter

Iona Carter, a retail insight consultant, explains the underlying factors which forced consumers to change their shopping habits during the COVID-19 pandemic. Adam, Louis and Iona discuss the value of social proof and the emergence of the new phygital customer experience.  For more information, visit https://www.tracerinsights.com/ or contact Iona Carter on LinkedIn https://www.linkedin.com/in/iona-carter-96b6214/   01:24 - Iona Carter's background as a consumer insight consultant I 09:02 - shoppers' behavioural response to COVID-19 I 21:55 - the power of social proof I 26:06 - the phygital customer experience I 29:04 - Advice for retail decision-makers