Porsche Holding is Europe's largest and most successful automotive retailer. Andreas Schmelzer is their Head of Digital Transformation. How exactly is an industry, that's seemingly resistant to change, pioneering a new form of innovation? The answer is one word. HYPERAUTOMATION. Listen in to discover what hyper-automation means, how to apply it to any business, and how it can evolve your own customer experience strategy too. Watch on YouTube - https://www.youtube.com/@cxinsiderpodcast Connect with Andreas - https://www.linkedin.com/in/andreas-schmelzer-568134146/ Become a CX Insider - https://www.linkedin.com/company/cx-insider/  Check out our website - https://cxinsider.com/ Thank you to our sponsor - https://www.acftechnologies.com