EP 81: Gold Dust Archive - The Benefits of Mystery Shopping with Elaine Lee

This has been dug out of the Customer Service Gold Dust archive for your listening pleasure...In this episode, Gavin is once again joined by Elaine Lee.Elaine is the Managing Director of ReynoldsBusbyLee.We hear her talk about how mystery shopping can be beneficial in both quantitative and qualitative scenarios; give some examples where companies have been made to realise customer pain points in the ordering process; and why it's so crucial to know who your customers are in order to cater to ...