EP 33: Zero Party Data with Joanna Carr

Welcome to Episode 33 of The Customer Service Gold Dust Podcast.In this episode, Gavin is joined by CX Strategic Advisor, Joanna Carr.Joanna has years of experience within CX and is also a Founding Member of the European Customer Experience Organization (ECXO).We hear her explain what Zero Party Data is; why you should not make iceberg analogies; and how IKEA can tailor the mattress buying process to your needs.------You can find Joanna online at:Website: https://ecxo.org/LinkedIn: https...