The power of personalization with Scout’s Jordan Crawford

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Show Highlights

• Personalization is all about who you are targeting
  
• Everything starts with identifying and solving the customer pain points
  
• “Once you can target, the world changes for you”
  
• Nailing down an effective process to enable you to move into new segments
  
• Learn more about the future of personalization
  

Resources

• Send with Scout Blog
  

Reaching out to Jordan

• Sendwithscout.com
• Connect with Jordan on LinkedIn
• Email Jordan at [email protected]