Shaping strategy with Basecamp’s Ryan Singer

Ryan currently leads product at Basecamp, is the author of Shape Up and the host of the Synthetic a Priori podcast. Here are a few of the topics we’ll talk about on this episode of Customer Conversations:

  • The role and goals of customer research in the shaping process
  • The workflow breakdown of the ‘jobs to be done’ framework
  • Using research in your pitch
  • The main goal of prototyping your product

Connect with Ryan

Om Podcasten

Sean Boyce and Stuart Balcombe interview the world's leading marketing, growth and product experts to learn more about how they make products customers love.