Why People Are Addicted to Likes and Followers

The importance that  people and brands place on follower counts or the impressions their  content receives is grossly overvalued. I can’t say numbers don’t  matter, but the value everyone places on these numbers needs to be  reconsidered. There is just too much emphasis on the width of  engagement—how many potential connections they make—rather than the  depth of those interactions which, in my eyes, is far more important... Tweet Me! @garyvee Text Me! 212-931-5731 My Newsletter: garyvee.com/newsletter