Selling Well: Ethics, Integrity, & Sleazy Salespeople
Welcome to "Crowdfunding Nerds" episode 162! Ever wondered about the difference between marketing and advertising? Or how to avoid being "that" sleazy salesperson? Join hosts Andrew and Sean as they delve into these intriguing topics. This episode is a treasure trove of marketing insights, from understanding customer behavior to crafting targeted messaging and recognizing a marketing agency's limitations. We also tackle the delicate balance between expanding client base while maintaining service quality. We pull back the curtain on some of the less savory aspects of our industry, but don't worry, we're here to illuminate these shadowy corners with honesty and transparency. We wrap up with advice on ethical sales practices, emphasizing the importance of having the customers' best interests at heart. So, ready for a deep dive into the world of marketing? Tune in and let's get started! Episode Timestamps: 00:01 - Introduction 00:35 - Meet the Hosts 01:00 - Advertising vs Marketing 02:44 - Case Study: Old Marketing vs New Agency 06:54 - Benefits of Specialization in Marketing 10:01 - Implementation Before Marketing 15:01 - Targeted Marketing & Customer Demographic Analysis 24:27 - Customized Marketing Messages 31:18 - Capacity vs Quality of Service 35:01 - Evading the Sleaziness Stereotype in Marketing 40:01 - Distinguishing Advertising and Marketing 49:01 - Genuine Advice & Avoiding Forced Sales 1:00:01 - Maintaining Ethical Sales Practices 1:01:13 - Importance of Sincerity in Sales.