Diagnosing An Underperforming Kickstarter Campaign

Marco Pecota of Raybox Games joins the Crowdfunding Nerds to discuss the underperformance of a crowdfunding campaign with a proven IP.   Timestamps: 00:02:21 – Marco’s Expectations 00:04:31 – Email Open Rates? 00:04:52 – Pledge Levels Comparison 00:08:18 – Issues With Cash Flow 00:11:04 – Thinking About Post-Campaign Sales 00:14:33 – Challenges of Selling Heavy Strategy Games 00:15:16 – Conflicting Crowdfunding Campaigns & Releases 00:18:41 – Why Warhammer 40K Was Created 00:20:17 – Don’t Compete With Well Established Brands 00:23:24 – What Marco Would Do Differently 00:27:35 – Backer Perception of Premium Add-Ons 00:35:59 – Running A Tabletop Company Takes Time 00:41:41 – Last Advice   Shownotes:   First Campaign: Escape From Stalingrad Z - https://www.kickstarter.com/projects/legionsofsteel/escape-from-stalingrad-z   Second Campaign: Escape From Projekt Riese - https://www.kickstarter.com/projects/legionsofsteel/escape-from-projekt-riese   Zombie Tango Oscar – Insiders - https://www.facebook.com/groups/165197702028508    

Om Podcasten

Success on Kickstarter, and other crowdfunding sites, has everything to do with the quality of marketing carried out before your campaign goes live. In 2020, Crowdfunding Nerds have helped 22 board game campaigns meet their funding goals, with 18 funded on the very first day of their launch. Seventeen of these Kickstarter campaigns have been from first-time creators who couldn’t piggyback on past achievements. We are here to help you with your crowdfunding journey using real-world examples from our clients. Know what's working and what is not in today's market. Buckle up; it's about to get nerdy.