What our emotions can teach us about design and branding.
Can you remember a time you had an emotional reaction to type? Have fonts ever made you feel some type of way? This week, we dive into Monotype’s scientific research on the emotional power of typography. Marie Boulanger, Senior Brand Designer at Monotype, joins as a guest and shares some of the thinking, methodology, and insights behind the global studies. You’ll also hear stories about fonts and feelings from designers, creative directors, and producers we spoke with at Brand Talks Chicago and Brand New Conference. Learn more about the research at monotype.com/typography-matters