87. Will AI Become Your New Design Superpower?

Does AI pose an existential threat to designers? In this episode of Create Tomorrow, Director of WGSN Consumer Tech Lisa Yong discusses how AI is impacting the creative design process, and what it might mean for the future of creativity. Joining Lisa are Reiko Morrison, WGSN’s Head of CMF, and Matt Zara, WGSN Consumer Tech Strategist. The team cover the many facets of generative AI, from ignorance surrounding the technology and how many aspects of our lives it already permeates, to the rise of deep fakes and wider ethical and sustainability concerns. More positively, they forecast how AI might function as a superpower for designers, taking care of the mundane tasks and freeing them to focus on the more creative aspects of their roles. Plus, they discuss what AI means for brands and how they can be more responsible with their use of AI, as well as the potential risks involved. 

Om Podcasten

WGSN is the world's leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time. WGSN is an Ascential company.