71. Why the Virtual Influencer Revolution Matters to Brands with Christopher Travers

The virtual influencer market is booming. In fact, virtual influencers are set to yield three times more engagement than human influencers. They’re ushering in a whole new world of sponsorship potential and dynamic multi-platform entertainment possibilities for brands to be a part of over the next decade, as these characters and the technology supporting them mature. It’s anticipated that they will transform everything from pop-culture and online shopping to education and work. In 2030 the digital human market is set to be worth about $530 billion globally, which is up from just $10 billion in 2020. In this episode Senior Strategist at WGSN Cassandra Napoli, speaks to Christopher Travers, an entrepreneur focused on the area of pseudonymity and various forms of online identity, to break down this incredibly complex and layered topic and to share his expert commentary on the constantly evolving world of virtual influencers.