22. Fashion's New Comfort Zone

Over the past year it's felt like stalemate. In our Groundhog Day existence, rarely has fashion seemed so pragmatic. We've seen sweatpants, puffer coats, wellies and walking boots selling out across the globe, while heels, tailored workwear and dresses are gathering dust.  So what does emerging from the lockdown mean for fashion from a product perspective? How do categories from workwear and partywear evolve and what happens next to loungewear?

Om Podcasten

WGSN is the world's leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time. WGSN is an Ascential company.