Episode 131-Becoming Memorable with Merry Neitlich

We’ve talked a lot on this show about sales and marketing and how selling legal services is different than selling a product.  That’s good news for those of us in the legal industry because many of us don’t like the thought of being a salesperson. Selling legal services is about relationships building. The challenge, however, is that clients generally don’t need your services all the time. You don’t know when a client, potential client, or referral source will have a need or hear of a need. That’s why it is important to stay top of mind over a long period of time.  But how do you do that?  How can you make yourself memorable whether you are delivering a pitch, giving a presentation, or simply building relationships in the community. In this episode, Merry Neitlich talks about that. I’ve know about Merry for years, but we only met more recently through the ProVisors business network.  Back in the early 1990s when legal marketing was starting to take off, Merry was one of the pioneers in the legal marketing community. Merry Neitlich  has over 25 years of experience in law firm marketing, business development, and strategic planning. She provides attorneys and law firms with tools to grow their business and to successfully identify, court, and convert targets into clients. She has conducted hundreds of client feedback interviews and has a lot of experience helping firms with branding, Merry has been an active member of the Legal Marketing Association. She is a frequent national speaker and author.   In 2017, she was inducted into the Legal Marketing Association Hall of Fame. She is also an accomplished nationally ranked adult competitive figure skater. Additional Resources If You Are Not Memorable, Don’t Expect to Be Remembered