#tiktokmademebuyit: How TikTok has ‘democratised’ creativity and inspired a diverse and worldwide beauty rush
Beauty 4.0 by CosmeticsDesign-Europe - Ein Podcast von William Reed Business Media

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International video entertainment platform TikTok has soared into the beauty spotlight, driven by a plethora of highly engaged creators, and beauty brands will continue to jump aboard up as this rush continues, says Antonia Baildam, brand partnerships manager for beauty at TikTok.