Episode 3 - How to hook them in!

That first line is called 'the hook'. We use it a lot in media - from journalism, to radio announcing, to writing ads. It's a well-known copywriting technique which is intended to draw in your audience and make them intrigued to know more. And it's just as important to use this technique on your website and in your social media or blog posts. Find out all about how you can hook 'em in!