How Manufacturers Can Forge a Winning Relationship with Their Distributors

Manufacturers often don't have direct relationships with the end customer, and instead use a distribution network to sell their products. However, there is a huge communication gap between what marketing thinks the end customer wants and what the distributor knows they want. This week's episode is all about learning and listening from your manufacturing distributors. This week I was joined by Tom Paul, CEO of BAM!, a mobile distributor portal. I wanted to have him on to give man...