How Much Does Audience Size Matter with Content Creators? (324)

Yep...it's that question again? Does audience size matter? Well yes...and no. Millions of content creators are successful with smaller audiences. You just need to know how to use it. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter.

Om Podcasten

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.