Creators: Is Your Audience Buying Power the Problem? (333)

Sometimes a content creator can do all the right things and still not be successful. In many cases, this has to do with the buying power of the audience itself. Right now is the time to take a hard look at your audience to see if a content business can actually be supported. Be honest with yourself and success may be closer than you think. This week’s Content Inc. podcast sponsor – ConvertKit ConvertKit is the creator marketing platform made for creators by creators with powerful tools to help you learn about, connect with, and sell to your audience. Find out why this is the no. 1 platform for creators like you. Visit convertkit.com. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Om Podcasten

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.