Workweek: Ben Bradbury's advice on talent-first content strategy

On episode #19, Jimmy speaks with Ben Bradbury from Workweek. They discuss:- Workweek's talent-first approach to B2B content- Why empowering your writers and creators is so important- How to repurpose content for maximum impact- How to run virtual events that people will loveBen runs of podcast of his own called "Subject Matter," which you can check out here → https://workweek.com/show/subject-matter/This episode is presented by our friends at The Juice. You can signup for a free account here: https://app.thejuicehq.com/👉 You can follow Ben Bradbury on LinkedIn here: https://www.linkedin.com/in/benbradbury/👉 You can learn more about Workweek here: https://workweek.com/

Om Podcasten

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.