WorkRamp: Fara Rosenzweig's multimedia content playbook
In this episode of Content Briefly, we’ve interviewed Fara Rosenzweig at WorkRamp and discussed multimedia content strategies, content measurement, and much more.************************Timestamps:(00:00) - Intro (02:05) - Who is Fara Rosenzweig? (02:27) - Fara’s background. (06:23) - What’s WorkRamp? (07:33) - WorkRamp’s ICP. (09:43) - Content marketing program at WorkRamp. (14:17) - Content types for specific personas. (20:13) - Content creation process. (22:44) - Transitioning from text to multimedia content. (25:45) - Vendor management for scaling content. (28:55) - Content performance measurement and attribution. (34:28) - WorkRamp’s podcast and its purpose. (43:00) - Learn more about Fara and WorkRamp and get in touch. (44:30) - Outro. ************************Useful Links:WorkRamp Website: https://www.linkedin.com/company/workramp/Fara on LinkedIn: https://www.linkedin.com/in/fararosenzweig/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by our friends at tealhq.com.