Recart: Aaron Orendorff on low-volume, high-impact content

On episode #28, Jimmy speaks with Aaron Orendorff from Recart. They discuss:- Aaron's low-volume, high-impact content approach- Why he only measures data points with a dollar sign in front of them- Recart's unique SaaS + service model- Lessons learned from four years at "the mothership" (aka Shopify)- How he landed a byline in the New York TimesHere's Erica Schneider's "Hooked on Writing Hooks" course Aaron mentions: https://hookedonwritinghooks.com/👉 You can follow Aaron Orendorff on LinkedIn here: https://www.linkedin.com/in/aaronorendorff/👉 You can learn more about Recart here: https://recart.com/

Om Podcasten

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.