OGM: Nigel Stevens on what SaaS buyers really want

On episode #33, Jimmy speaks with Nigel Stevens from OGM. They discuss:- Why no one trusts B2B SaaS content- Why 80% of buyers still love Google- What content team should be doing in 2024You can read the full report here: https://www.marketingog.com/survey👉 You can follow Nigel Stevens on LinkedIn here: https://www.linkedin.com/in/nigel-stevens-67218068/👉 You can learn more about OGM here: https://www.marketingog.com/

Om Podcasten

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.