MNTN: Mel Yap on the necessity of a well-rounded content program

On episode #30, Jimmy speaks with Mel Yap  from MNTN. They discuss:- Why MNTN doesn't rely on any single marketing channel- How mastering tools has become a career advantage- Why the content team meets weekly to look at metrics- How Mel balances content creation, email marketing, team mangement and more👉 You can check out Mel Yap's personal site here: https://www.mellieyap.com/👉 You can follow Mel Yap  on LinkedIn here: https://www.linkedin.com/in/melissayap/👉 You can learn more about MNTN here: https://mountain.com/

Om Podcasten

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.