LaunchNotes: Blake Thorne's Content Strategy for a Series A Startup

Blake Thorne, Director of Content Strategy at LaunchNotes joins Jimmy to discuss how LaunchNotes' content team operates.Blake highlights the differences between product marketers and product managers and discusses the marketing strategies at LaunchNotes, the team's composition, and the role of content within it. The discussion shifts to the relationship between content cadence and quality, and whether a higher cadence negatively affects the quality of the produced content.Blake and Jimmy also explore repurposing and remixing content, including how to do it effectively. They delve into the idea of an expertise database that writers can use to search for relevant quotes and information, as well as the process of building and maintaining such a database. Finally, Blake explains how the LaunchNotes team communicates, shares insights, plans, and strategizes in terms of marketing.To find out more about Blake and LaunchNotes, visit their website or connect with him on LinkedIn. This episode is sponsored by Campfire Labs, a story-driven content marketing agency that helps businesses build brand awareness, connect with customers, and create demand for their product. Check out their website at to learn more about how they are helping well-known companies such as Dropbox, Notion, Clearbit, Asana, and Freshworks grow.

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Content, Briefly is your go-to podcast for insights on how top SaaS content teams operate. Host Jimmy Daly, founder of Superpath, interviews content leaders from preeminent organizations to reveal actionable, no-nonsense advice about strategy, structure, KPIs, meetings, and more to help you advance your content marketing career. Tune in now for functional advice from experienced professionals and join the 10,000-strong Superpath community.