Lasso: Jess Cook on her 12x "content repurposing multiplier"
On episode #20, Jimmy speaks with Jess Cook from Lasso. They discuss:- How Jess markets, upsells and cross-sells a product with a ton of features- Why she's chosen to invest heavily in audio and video content- Her process for getting to know the customer- Why daily standups are the key to good team communication- How she achieved a 12x "content repurposing multiplier"Jess runs a podcast of her own called "That's Marketing, Baby" which you can check out here → https://www.thatsmarketingbaby.com/👉 You can follow Jess Cook on LinkedIn here: https://www.linkedin.com/in/jesscook-contentmarketing/👉 You can learn more about Lasso here: https://www.lasso.io/This episode is presented by our friends at The Juice. You can signup for a free account here: https://app.thejuicehq.com/