Code Climate: Hillary Nussbaum's "back to basics" approach for technical marketing

On episode #35, Jimmy speaks with Hillary Nussbaum from Code Climate. They discuss:- How her start in reality prepped for marketing to technical buyers- The fundamental marketing principles that power Code Climate's strategy- How (and why) she's so careful about voice, tone and messaging👉 You can follow Hillary Nussbaum on LinkedIn here: https://www.linkedin.com/in/hillaryberkowitz/👉 You can learn more about Code Climate here: https://codeclimate.com/

Om Podcasten

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.