Authority Plug: Lashay Lewis on building a BoFu content strategy
In this episode of Content Briefly, we’ve interviewed Lashay Lewis, Founder of Authority Plug, and discussed positioning and messaging for building a successful consultancy, the intricacies of Bottom of Funnel Content, and more.************************Timestamps:00:00 Intro02:06 Who is Lashay Lewis?02:35 Lashay’s perspectives on social media.05:48 The origin story of Authority Plug.09:06 Transitioning to consultancy.10:57 Crafting a unique positioning.13:32 The impact of leveraging attention.16:10 Benefits of having a bold POV.18:07 Visual content creation process.25:31 How to productize a service.27:42 Identifying your ICP as a consultant.29:48 Challenges companies face with BoFu content.32:20 Maximizing ROI with BoFu content.34:07 ToFu vs. BoFu content. 38:08 Combining strategy with journalism for BoFu content. 42:34 Learn more about Lashay and Authority Plug and get in touch.42:13 Outro.************************Useful Links:Authority Plug: https://authorityplug.com/Content Dashboard: https://authorityplug.com/#contentdashboardLashay on LinkedIn: https://www.linkedin.com/in/lashaylewis/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.