Sasha Reed: Advancing Construction Culture at Procore.org

As a contractor, sales person, strategist and leader, Sasha Reed has seen more facets of Construction than most. At Procore.org, Sasha is able to apply that experience and perspective to the hardest problem of all: culture change in an era of rapid demographic, technological and industry demand changes. Sasha shares how she sees things now, and how they are changing in the coming years.