Think of building a tall house with just one pillar — not very sturdy, right? You'd need at least four pillars to make it strong. It's the same deal when it comes to making a successful business. You've got to set up several strong pillars to make it work. So, what are these four pillars? We've got Cyndi Lesinski here to explain. Cyndi has been working in real estate for more than 21 years and is the CEO of Cyndi Lesinski & Associates, a top 1% real estate team in Southern California. But Cyndi didn't always work in real estate. She started as a social worker, wanting to help people and make a positive impact. After 15 years, she realized that what she learned as a social worker could also help people with their homes. In a chat with Ruben Dua, the founder and CEO of Dubb, Cyndi talks about the four important pillars for a successful business: promotion, process, people, and pivoting. She stresses the need to keep up with changes in real estate, use technology, and take on new challenges, especially in social media. The conversation also touches on the idea that negative thoughts attract more negativity, both in personal and professional life. Cyndi also talks about the common scarcity mindset in business. Overall, Cyndi's experiences and perspectives provide valuable insights for individuals entering the real estate business or seeking personal and professional growth. Visit dubb.com/cl-podcast for more episodes. The story continues on dubb.com.