How Video Works in the Sales Funnel

Where does video fit in to the sales funnel? And how can I make sure I create the right video for the right step in the customer journey? ​Those two questions are answered in this week's YouTube video and Connect the Dots podcast episode.  ​When it comes to video and the customer journey it starts with step 1 and knowing who your ideal customer is.  It's followed by step 2, 3 and 4 with the know, like and trust steps before someone will buy in step 5. Creating video to retain customers is also critical as the final step 6. Where video gets really interesting is when the sales funnel and customer journey aren't linear. That's when the fun begins! Join host Vicki O'Neill as she dives into video types throughout the sales funnel and customer journey. Download can be accessed via the show notes at https://www.vickioneill.com Ep #125

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Video is an integral part of the marketing, sales and retention journey. When you add video into your marketing and sales, it's a more comprehensive way to Connect the Dots between your customer's problem and your solution - faster, easier and in a more engaging way. Vicki O'Neill 25 year marketing and sales veteran is host of the Connect the Dots Video Marketing Podcast. Vicki launched this podcast in 2018 as a way for business leaders to learn on the go different marketing strategies they might consider using to enhance their marketing and make sales easier to influence. Jump ahead to 2020 when Vicki noticed the video usage - from a consumer and business standpoint - was only increasing. That's when it's time to make changes. In addition to the weekly podcast show, Vicki also launched a weekly YouTube show called The Marketing Stream, uploaded weekly YouTube videos. Since then, Vicki has launched a video presence on all social media channels and helps business leaders create videos, get more comfortable on camera, develop video strategies and edit videos so they are engaging and increase conversions. Do you want to start creating videos for your business but don't know where to begin? Discover what type of videos you should be creating 👉 https://www.vickioneill.com/quiz Follow Vicki on LinkedIn, Instagram and YouTube @vickioneill and on TikTok @vickioneill4