57. Creating Confidence in Every Wave: The Story Behind Peach Surf Hats

After struggling to find a surf hat that checked all the boxes—functional, stylish, and secure—Emily Li, a surfer and entrepreneur, decided to create her own. The result? Peach Surf Hats, a brand that encourages surfers to protect their skin and look good good while doing it.In this episode of Confessions of a Surf Lady: The First Women's Surfing Podcast™, Emily shares her story of stepping away from the tech world to start a surf-focused business, the challenges of building a product that tr...