Can Bombas Reach New Customers while Maintaining Its Social Mission?

Bombas was started in 2013 with a dual mission: to deliver quality socks and donate much-needed footwear to people living in shelters. By 2021, it had become one of America's most visible buy-one-give-one companies, with over $250 million in annual revenue and 50 million pairs of socks donated. As Bombas continued expanding, the company struggled to determine what pace of growth would best allow it to reach new customers while maintaining its social mission.