Why Free Value Is Costing You Customers with Chloé Nwangwu

What if the problem isn’t you being consistent or leveraging your visibility opportunities but a systemic problem working against you?Chloé Nwangwu walks you through visibility biases that may impact you and your brand and what you need to do to counter them.Key TakeawayThe value of our free work is calculated differently by the audience in ways they and we are unaware of, and “free” costs us dearly down the line if we do not use it strategically.We talk aboutWhat traditional branding and marketing advice gets wrongVisibility biases and the impact on the brand and businessHow to assess if this is happening to youWhy free value can end up costing you customers - even if it works for someone elseUsing behavior transformation to craft a path to monetary compensationLinksTo read the transcript, grab the resources, and explore other episodes go to dianemayor.com/232