The One Question Your Copy Must Answer For Every Prospect With Cathlyn Melvin

When you pour hours into copy or content and it doesn’t seem to land, it can be as bewildering as it is frustrating that your message isn’t being heard.Cathlyn Melvin walks you through how to develop your messaging to speak to your people as much as it says about you.Key TakeawayHumans are programmed to take the path of least resistance and we need to ensure our copy and content guides them down that path instead of straight to the close buttonWe talk aboutWhat the theatre can teach us about businessHow messaging connects ith brandingHow to tell a great story succinctlyThe one question every prospect is asking before they take actionWhy it might be time to revisit your blogLinksTo read the transcript and explore other episodes go to dianemayor.com/161