Marketing That's More Than A Content Plan With Beth Gebhard

If the great outage of 2021 showed us one thing it’s that we need to think bigger for our marketing.Beth Gebhard walks you through how to develop your marketing strategy beyond your content plan and how you’ll know if it’s working.Key TakeawayThere was a whole world of marketing long before social media and those methods can create just the pattern interrupt you need to cut through the noise.We talk aboutWhat a good marketing strategy coversWhat we could do if we lost social media completelyThe tried and trusted marketing tactic that is so effective yet so few useMetrics to monitor your strategy in actionBeth’s lifestyle boundary for her businessThe worst cookie-cutter advice Beth’s been given on her lifestyle businessLinksTo read the transcript and explore other episodes go to dianemayor.com/118