How To Use A Book As Your Lead Magnet (Even If You Don't Want To Write It) with Jyotsna Ramachandran

If sitting down to write a blog feels like hard work, the thought of 30 000 words - the average length of an expert book - might seem impossible but what if it could be simpler than you think?Jyotsna Ramachandran walks you through why a book is a powerful lead magnet and how to create one that reflects your brand and expertise.Key TakeawayThe book is the start of the journey with you and if you don’t move them from book to your list, you’ve missed the biggest ROIWe talk aboutPro and cons of tradition versus self published booksWhy ghost writing is not for experts and what to do insteadThree areas you need to invest in expert helpHow to move your reader from book to listLinksTo read the transcript and explore other episodes go to dianemayor.com/156