How To Start A Conversation With Content With Christine McShane

If you've ever felt overwhelmed and frustrated with content creation, this take on it might change your mind.Christine McShane walks you through a content strategy that is more like networking and prequalifies your leads before you hop on a call.Key TakeawayDiscovery calls are the ultimate connection tool but you can use your content to make sure you’re only getting on the right ones to save time and energy.We talk aboutHow the right content can improve your sales processHow to use content to start a conversationThe best type of content to encourage conversationsWhat not to do in your contentLinksTo read the transcript and explore other episodes go to dianemayor.com/169