How To Create Saleable Assets With Your IP With Erin Austin

If you've never considered your exit strategy or you just thought you'd let it happen “naturally”, get ready for a different perspective.Erin Austin walks you through why saleable assets will set you free and all the legal hoops you’ll need to jump through first.Key TakeawaySaleable assets require due diligence to ensure that you are only selling what’s legally yours and that might be less than you think you own.We talk aboutThe intellectual property rulesHow to create saleable assetsLicensing models, methods, and motivations..oh my!What you absolutely must do first when creating your assetsWhat to consider when you want to exit the business or sell the assetLinksTo read the transcript, grab the resources and explore other episodes go to dianemayor.com/170