How To Close Sales Faster Using Customer Insights With Melissa Harstine

We know we need to sell them what they want and then give them what they need but is your message telling them what they want to hear to buy?Melissa Harstine walks you through how to use customer insights in your business to get you more of the right clients and reduce your conversion friction and timeKey TakeawayPeople will reveal things they didn’t even know they were thinking in a conversation in response to questions you might not have thought to ask before.We talk aboutWhat exactly customer insights are and why you should be gathering themWho to interview, how many to ask, and how to get them excited to chatWhat to ask to get the information you really needWhy “why didn’t you buy” surveys don’t workWhen it’s time to switch from DIY to a done-for-you serviceMelissa’s lifestyle boundary for her businessThe worst cookie-cutter advice Melissa’s been given on her lifestyle businessLinksTo read the transcript, grab the resources and explore other episodes go to dianemayor.com/206